Case Study - Telling brand stories through striking digital design
We partnered with Hannie, a freelance content creator, to design and build a custom site that reflects her unique visual style and brings her creative work to life online.
- Client
- By Hannie
- Year
- Service
- Web development, design

Overview
By Hannie is the online home of Hannah, a content creator and visual storyteller from the North West. She approached us looking for a site that could showcase her work, express her personality, and attract new brand collaborations without feeling like a normal portfolio.
The site needed to be fast, visually distinctive, and simple for Hannah to update without diving into a CMS labyrinth every time she wanted to swap out a photo or tweak a sentence. Most importantly, it had to reflect her voice—minimal, confident, and scroll-stoppingly sharp.
We designed and built a fully bespoke site, complete with subtle animations, intuitive layout, and just enough edge to stand out in a sea of Squarespace templates. No drag-and-drop here—everything was handcrafted to match her aesthetic and content needs.
Behind the scenes, we set up a streamlined publishing workflow. Hannah can now update her site via a lightweight interface that skips the bloat and focuses on speed. And to keep things ticking over, we baked in some on-page SEO best practices so the site doesn’t just look good—it performs too.
No Mac Minis were harmed in the making of this website.
What we did
- Frontend (Next.js)
- Web Design
- SEO
I’ve been working with The Web People on a new website for my business. They were incredibly efficient and knowledgeable, and the SEO advice has really improved our conversions.

Founder of By Hannie
- More traffic
- 25%
- Faster load time
- 10x
- Lower server costs
- 150%
- More Business
- 35%